From Invisible to In-Demand

The Story of Jarrett & Price

Jarrett & Price is a Georgia-based law firm serving clients across multiple counties throughout the state. The firm focuses primarily on motor vehicle accidents, personal injury, and immigration law, representing individuals and families during some of the most critical moments of their lives.

As a small but growing practice, Jarrett & Price relies heavily on a consistent pipeline of qualified inbound leads. Competing in legal markets across Georgia, where larger firms often dominate search results, the firm needed a sustainable way to increase visibility, build authority, and attract clients actively searching for legal help in their local communities.

In July 2022, Jarrett & Price partnered with SMB Team for a growth marketing strategy.

The Challenge

Before the campaign launched, Jarrett & Price’s website was effectively invisible in organic search.

Despite offering high-demand legal services, the firm was buried deep in Google’s results for the keywords that matter most—terms people search when they urgently need an attorney. For many core personal injury searches, the firm ranked beyond page four, making impressions virtually nonexistent, and in some cases, did not rank at all.

Key challenges included:

• Critical keywords like “car accident lawyer Savannah” ranking at position 40 or worse
• No meaningful presence in Google’s local results for priority markets
• Organic traffic limited to roughly 25–30 clicks per day, insufficient to drive consistent case volume
• Minimal visibility outside of branded searches

Without a strong organic presence, the firm was missing out on high-intent prospects and losing ground to competitors in both primary and secondary Georgia markets.

“The lack of visibility was honestly frustrating; we knew we were losing potential clients to bigger firms simply because they couldn’t find us when they needed us most. It wasn’t just a matter of ego; it was directly impacting our bottom line and keeping us from growing.” – Benjamin Price

SMB Team Strategy:
Geography as a Growth Leader

Before the campaign launched, Jarrett & Price’s website was effectively invisible in organic search.
Rather than competing head-to-head in overly saturated metro markets, SMB Team® took a hyper-local domination approach.

SMB Team’s strategy centered on identifying suburban, secondary, and surrounding markets where Jarrett & Price could realistically secure top rankings for high-intent personal injury keywords and then scaling that success across multiple regions.

Key elements of the approach included:

• Targeting geo-specific, high-intent personal injury keywords tied to real search demand
• Building authority at the county and city level, not just statewide
• Aligning every piece of content with local user intent
• Structuring the site so both users and search engines could easily navigate relevant services by location

This approach allowed the firm to become the dominant legal presence in multiple smaller but highly valuable markets rather than a small player in a massive, competitive city.

SMB Team Solution: Get Hyper-Local

Strategic Content Expansion

SMB Team created a comprehensive suite of location-specific practice area pages, each designed to rank for a specific legal service in a specific geographic area.

Each page was meticulously optimized with:

• Geo-aligned title tags and meta descriptions
• Clear, intent-driven headings
• Locally relevant body content that spoke directly to users’ needs
• Strategic internal linking to related practice areas and nearby locations

This ensured that when someone searched for a “car wreck lawyer in Savannah” or a “personal injury attorney in Lilburn,” they landed on a page written specifically for them.

GEO Coverage at Scale

To fully support the hyper-local strategy, targeted content was created across dozens of cities and counties surrounding the firm’s offices.
Each location was mapped to top-level keywords and internally linked to reinforce topical and geographic relevance.

Site Navigation & UX Improvements

To support both SEO performance and user experience, the site’s navigation was restructured, making it easier for visitors to quickly find content that matched their legal needs and location—improving engagement and conversion potential.

Workshops that Work

Jarrett & Price attended an SMB Team in-person workshop focused on Google Business Profile ranking factors. Based on their learnings, they made the strategic decision to move their brick-and-mortar office to just 8 miles outside of the saturated Savanna market.

SMB Team Results for Jarrett & Price

The results of the campaign were both dramatic and measurable.

Organic Traffic Growth

Organic search visibility increased by 200%, with average daily impressions increasing from 4,000 to 12,000 in 12 months

Keyword Rankings

Keywords ranking in the top 3 positions doubled, increasing from 16 to 33, with core “lawyer” and “attorney” terms seeing significant upward movement across multiple geographies

Organic Call Growth

Organic calls increased an average of 200% across Pooler, GA and Gwinnett County, GA

Google Business Profile Domination

When users search for legal services in Pooler and surrounding areas, Jarrett & Price consistently appear as the top firm, while most competitors remain concentrated downtown.

“From the very start, SMB Team has been a great partner—easy to work with, responsive, and always focused on delivering real results. Their strategy was key to our growth.” – Benjamin Price