Our Partnerships
At SMB Team, we don’t believe in doing things halfway. Every partnership we enter
is chosen because it adds direct, measurable value to the law firm owners we serve.
The companies we work with are best-in-class in their categories. Together, we can
deliver something no single company can offer alone.
Attorney Fuel
All-in-One Intake and Lead Conversion Software
As a sister company of SMB Team, Attorney Fuel provides the technology infrastructure to ensure every lead your firm generates is followed up on, nurtured, and converted — automatically.
The platform consolidates every lead source your firm uses into a single, unified system. No more juggling five different tools that don’t talk to each other. Attorney Fuel manages every lead from first contact through signed retainer, with automated follow-up sequences, text and email nurturing campaigns, and real-time analytics so you always know where leads are in the pipeline — and where they’re falling off.
What Attorney Fuel does for your firm:
- Centralizes all leads from every source into one connected platform
- Automated follow-up sequences via text, email, and calls, so no lead goes cold
- Re-engages no-shows and unconverted consultations automatically
- Google review automation to boost local search visibility and LSA performance
- Clear analytics and reporting so you know exactly what’s working
- Built by a team with 19+ years and 23,000+ law firms of experience
Attorney Fuel is not just software. It’s an active system designed to close the gap between the leads you’re generating and the cases you’re actually signing.
Learn more at attorneyfuel.com
Attorney Assistant
The Virtual Assistant Solution Built for Law Firms
Attorney Assistant was co-founded in partnership with SMB Team, making it one of our most deeply integrated relationships. The company was built to solve one of the most common problems law firm owners face: too much time spent on tasks that don’t require a law degree.
Attorney Assistant provides dedicated, full-time virtual assistants trained specifically for the legal industry. These aren’t generalist VAs — they’re sourced, vetted, onboarded, and performance-managed with law firms in mind. Each virtual assistant works exclusively for one firm, 40 hours per week, and handles the time-consuming administrative and intake work that pulls attorneys away from billable hours and high-value legal work.
For SMB Team clients, Attorney Assistant is an integral part of SalesOS. Once your marketing is generating leads, the worst thing that can happen is letting those leads go cold. Attorney Assistant handles inbound lead response, outbound follow-up, appointment scheduling, client communications, document management, and more — so your pipeline keeps moving even when your team is in court or with clients.
What Attorney Assistant does for your firm:
- Full-time, dedicated virtual assistants working exclusively for your firm
- Handles client intake, lead follow-up, scheduling, and administrative tasks
- Frees attorneys to focus on billable work and firm growth
- Increases billable hours while reducing administrative workload
- Scalable — firms can add multiple VAs with volume discounts
Learn more at attorneyassistant.com
Google Partner
Verified by Google. Trusted by Law Firms.
SMB Team is a certified Google Partner — a designation awarded by Google to agencies that meet rigorous standards across three categories: performance, ad spend management, and certifications. Here’s what that means in plain terms, and why it matters for your firm.
What the Google Partner designation actually requires:
To earn and maintain Google Partner status, an agency must maintain a minimum optimization score of 70% or higher across all managed accounts, demonstrate a minimum of $10,000 in managed Google Ads spend over a rolling 90-day period, and ensure that the agency’s team holds current Google Ads certifications. Google reviews these requirements daily — it’s not a one-time award.
To reach Premier Partner status — the top 3% of all participating agencies in the country — an agency must also demonstrate year-over-year client growth, strong client retention, new client acquisition, and meaningful investment across multiple Google Ads products, including Search, Display, Video, and Shopping. Premier status is awarded annually, and only the top 3% of agencies in each country qualify.
What it means for your law firm:
When you work with a Google Partner agency, you’re not working with a team that figured out Google Ads on your dime. You’re working with a team that Google itself has verified understands how to build and manage campaigns that perform.
Practically speaking, Google Partner agencies have access to dedicated Google support, early access to new platform features and beta tools, and Google Ads promotional credits that can be applied to eligible new client accounts. This means SMB Team clients may benefit from ad credits that stretch their marketing budgets further — particularly when launching or scaling campaigns.
More importantly, Google Partner status means accountability. The certification requirements and ongoing performance benchmarks mean we have to keep performing — not just for our clients, but to maintain our standing with Google itself. It aligns our incentives with yours: we grow when your campaigns succeed.
For law firm owners investing in Google PPC, Google Local Services Ads, or any other Google advertising channel, working with a verified Google Partner isn’t just a nice-to-have. It’s the difference between working with an agency that’s been tested against a real external standard and one that hasn’t.