THE DIGITAL MARKETING LAB
Inside the brains’ of mad scientists who are obsessed with marketing.
The Ultimate Guide to Law Firm SEO | Get 80% of the Results in 2 Hours of Work Per-Month with the 5-in-2 Technique
When it comes to law firm SEO, we believe that most activities are largely a waste of time for busy professionals. If your firm isn’t even registering in Google searches and you’re getting frustrated with search engine optimization, then you may be spending your time...
Google Fined $170 Million | How Privacy Is Changing The Digital Marketing Landscape
Unless you've been living under a rock, then you probably know that Google was just hit with the largest fine from the Federal Trade Commission (FTC) of it's kind. The news comes early Wednesday morning as Google (the owner of YouTube), was fined for abusing the...
Criminal Attorney Marketing | 3 Foolproof Tips For Landing High-Retainer Clients Online
I’ve learned that one of the biggest pain points criminal defense lawyers have is getting rid of tire-kickers. In other words getting rid of people who are just looking for free information and not ever looking to hire you. Since these trash phone calls are a complete...
Law Firm Marketing Budget | 8 Questions To Determine What Percent of Gross Revenue To Spend on Marketing
If you’re wondering how much a law firm like yours should spend on marketing, this blog post is for you. Deciding on a marketing budget for your law firm is such a vital component of your law firm’s success in generating cases. The challenging variable in law firm...
How To Quickly Generate Leads Using Google Maps | SEO for Lawyers
Whether you're a personal injury attorney, divorce lawyer, or focus on estate planning – your firm needs to be showing up on Google Maps. It's a no-nonsense way to ensure that your law firm is showing up when potential clients and leads are searching for a firm that...
10 Mistakes To Avoid When Designing Lawyer Websites | Law Firm Website Design
The other day, I was talking to a potential website design client and I couldn't help but comment on his website. "Man, who built this for you?" 😧 He proceeded to tell me that he couldn't even remember because he had it built over 10 years ago. You could imagine the...
Top Performing Google Display Ad Sizes
When building out your Google Display Network campaigns and ads, there are endless possibilities and ad sizes to choose from. Choosing the right ad size can dramatically increase your Click Through Rate (CTR), therefore having a direct impact on your results. As a...
The Busy Season For Divorce: How To Market To Divorce Clients During Summer
For years, August has been known to be a "popular" season for divorce. Some researchers believe this is due to the fact that couples solidify their differences after the stress of traveling. Or perhaps fizzling couples are preparing to separate with their kids in...
How To Hire A Digital Agency: Is It Better To Have More Than One Agency For Your Business
At some point in your journey as a business owner, you'll have to learn about digital marketing. Whether you decide to navigate this world yourself, or choose to hire a competent digital marketing agency, it will be an extremely important decision that you make for...
SEO For Lawyers | How to 2X Your Law Firm’s SEO Traffic in 90 days
Last month, we were running the numbers on our newer Law Firm SEO clients and found out that 7 of our 8 newest lawyers doubled their website traffic and SEO leads in under 90 days as a result of the SEO work we're doing for them. Since almost every attorney I’ve ever...
How To Create Great Copy For Your Google Ads
If you're looking to grow your business and revenue by using digital marketing, there's one thing that you need most. What is it you may ask? Traffic. For most businesses and companies, the easiest way to do that is through Pay Per Click (PPC) advertising like Google...
![Lawyer PPC Playbook: Essential Guide to Building Law Firm Pay-Per-Click Campaigns That Generate Cases! [2019 Update]](https://cdn.shortpixel.ai/client/q_glossy,ret_img,w_400,h_250/https://smbteam.com/wp-content/uploads/2019/05/Lawyer-PPC-Playbook-400x250.png)
Lawyer PPC Playbook: Essential Guide to Building Law Firm Pay-Per-Click Campaigns That Generate Cases! [2019 Update]
There are endless ways for law firms to position and market themselves online. In today's day and age, advertising is nearly everywhere you look. It's on the side of the bus while you're driving to work, it's plastered out front of what seems like every coffee shop...
Bing Re-Branding to Microsoft Advertising | What Does This Mean In 2019
Have you heard the news? Bing Ads is now Microsoft Advertising. Microsoft is officially changing the name of their advertising platform from Bing Ads to Microsoft Advertising in an effort to make a splash in the digital marketing space. Microsoft Execs believe this...
Law Firm PPC | Guide To Negative Keywords
Lead Generation For Lawyers and Law Firms
Family Law Marketing | How To Generate Immediate Cases For Your Small Firm
3 Marketing Mistakes Law Firms Make Online
Why You Need To Start Using Bing Ads In 2019
Did you know: Microsoft owns both Bing & LinkedIn? This is a highly powerful combination that can not be overlooked! LinkedIn allows marketers and business owners to create campaigns that get them infront of highly targeted and relevant audiences. Most of...
Law Firm Marketing | How To Market Your Law Firm in 2019
How To Market A Law Firm in 2019
As the managing partner, owner, or director of marketing for a law firm you're tackling a pretty steep task. Finding a way to stand out amongst the noise of a competitive industry is challenging, especially in 2019. Depending on where you live, you may be competing...