THE DIGITAL MARKETING LAB

Law Firm Branding: How to Stand Out in Your MarketWritten By: SMB Team @thesmbteamBranding: the phrase is everywhere. You might associate it with the logos or taglines you’ve seen for your favorite products. But how do you even get started when it comes to branding...

Landing Pages for Lawyers—Creating Pages That ConvertWritten By: SMB Team @thesmbteamLanding pages—as a lawyer, you need them to convert online interest into leads, and ultimately, cases. But what goes into high-conversion law firm landing pages? At SMB Team, we’ve...

Google My Business for Lawyers—The Top 5 Ranking FactorsWritten By: SMB Team @thesmbteamFor law firms that operate within a specific local area, Google My Business is, hands down, one of the most efficient and effective SEO strategies out there. Instead of competing...

Geofencing for Lawyers – Get in Front of Your Ideal ClientsWritten By: SMB Team @thesmbteam One of the biggest challenges of digital marketing for lawyers is getting in front of the right leads at the right time. After all, it’s a waste of time and money to show...

6 Tips to Better Email Marketing for LawyersWritten By: SMB Team @thesmbteamIf you’ve ever felt like email marketing for lawyers is a waste of time, then you’re definitely not alone. Sending out an email sequence only to find out that no one is reading your content is...

Display Ads for Lawyers—Get Millions of Impressions and Low-Cost Clicks Written By: SMB Team @thesmbteam If you’ve ever tried using display ads for your law firm with little to no success, or just found the strategy to be too expensive and time-consuming, then it may...

Content Marketing for Law Firms: The Two-Weekend Podcast [email protected] the thought of using content marketing to boost your law firm’s client roster sounds intimidating, know that you’re not alone in feeling that way. Many lawyers buy into the myth that...

Backlinks For Lawyers – How To Improve Your Law Firm's Local Search [email protected] terms of SEO, your law firm’s domain authority (DA) is a great baseline that can help you to measure how your site is ranking. It’s essentially an overall assessment of your...

"Hey Siri, where is the closest dentist to me?" Voice Search is on the rise – with the use of voice expected to triple in the next 3 years, it's no secret that marketers are looking at the huge opportunity in this growing search sector. In this blog post, we're going...

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Have you noticed a dramatic decrease in the organic traffic that your website is seeing? That's likely due to Google's latest algorithm update: BERT. And no, we're not talking about Sesame Street. The latest update to the algorithm is shaking up the Search Engine...

In an effort to improve the effectiveness of Google Ads campaigns on mobile, the advertising platform giant has recently rolled out a beta test for lead forms. To be quite frank, mobile conversion rates are much lower than those on desktop. Why? Because of accidental...

The biggest thing most business owners (and some marketers) fail to do is leverage their Pay Per Click (PPC) search term data to guide their Search Engine Optimization (SEO) strategy. In most cases, you've spent hundreds to thousands of dollars of Ad Spend on Google,...

Setting up your Google Ads account is the first step in creating a Pay Per Click (PPC) campaign. Here are step by step instructions on how to create a Google Ads account.STEP 1: Create free Gmail account.The first step to creating your Google Ads account is to sign up...

LinkedIn is an extremely important social media platform for lawyers to be active on. At it's core, LinkedIn is the world's largest professional network – connecting millions of professionals across the world. It's a great way to share valuable industry information,...

As a lawyer who specializes in handling car accident cases, it's important to qualify leads over the phone so that you avoid wasting your time on individuals that will never become actual clients of your law firm. On any given day, your law firm could be receiving 15+...

The unfortunate reality that most lawyers fall victim to is that they don't own their websites, data or information. Years ago, they had some marketing agency (we won't name names) build them a brand new website. Some marketing agencies require that lawyers MUST have...

LAW FIRMWEBSITE DESIGN10 MISTAKES TO AVOID WHEN DESIGNINGLAWYER WEBSITESAttract and land more paying legal clients for your law firm by avoiding these common website design mistakes.LAW FIRMWEBSITE DESIGN10 MISTAKES TO AVOID WHEN DESIGNING LAWYER WEBSITESAttract and...

Choosing the right budget for your Google Ads (formerly AdWords) campagin is essential to the success or failure of your campaign. Most Google Ads campaigns are made and broken by the budget. It's no secret that Google Ads is an investment – however, this is for good...

It's 2019 and automation is the big buzz word. No shocker there. However, Google is making a tremendous number of changes to their Google Ads platform, showing signs that they are moving further and further towards automation and machine intelligence. Essentially,...