DIGITAL MARKETING MASTERMIND
Stay on top of the latest news, updates and insights in digital marketing.
Lawyer PPC Playbook: Essential Guide to Building Law Firm Pay-Per-Click Campaigns That Generate Cases! [2019 Update]
There are endless ways for law firms to position and market themselves online. In today's day and age, advertising is nearly everywhere you look. It's on the side of the bus while you're driving to work, it's plastered out front of what seems like every coffee shop...
read more
Bing Re-Branding to Microsoft Advertising | What Does This Mean In 2019
Have you heard the news? Bing Ads is now Microsoft Advertising. Microsoft is officially changing the name of their advertising platform from Bing Ads to Microsoft Advertising in an effort to make a splash in the digital marketing space. Microsoft Execs believe this...
read more
Law Firm PPC | Guide To Negative Keywords
Lead Generation For Lawyers and Law Firms
Family Law Marketing | How To Generate Immediate Cases For Your Small Firm
3 Marketing Mistakes Law Firms Make Online
Why You Need To Start Using Bing Ads In 2019
Did you know: Microsoft owns both Bing & LinkedIn? This is a highly powerful combination that can not be overlooked! LinkedIn allows marketers and business owners to create campaigns that get them infront of highly targeted and relevant audiences. Most of...
read more
Law Firm Marketing | How To Market Your Law Firm in 2019
How To Market A Law Firm in 2019
As the managing partner, owner, or director of marketing for a law firm you're tackling a pretty steep task. Finding a way to stand out amongst the noise of a competitive industry is challenging, especially in 2019. Depending on where you live, you may be competing...
read more
Lawyer Marketing | 3 MUSTS You Need To Start Implementing For Your Law Firm
3 Law Firm Marketing MUSTS You Need To Start Implementing in 2019
It's very simple, it's 2019... Either evolve or expire. The words "marketing" or "social media" or "advertising" may be overwhelming to you. Perhaps you've tried your hand at marketing in the past with little to no return. But, if the future is any predictor of the...
read more
Lawyer’s Guide to Negative Keywords
Picture this: you’ve just launched your first PPC campaign. After a few hours of having your ads up and running, you get your first call! Exciting right? Not quite. A potential client calls in and says, "I'm looking for a lawyer in Chicago", but your firm is...
read more
Law Firm Marketing | How To Avoid Penalties from Google
Law firms rely heavily on their websites for search engine traffic, regardless of whether one is a sole practitioner or a huge law firm. Google, the largest search engine in the world is watching where, when and how you conduct your marketing efforts. Google plays a...
read more5 Tips To Improve Your Law Firm’s Phone Intakes
Managing a successful law firm requires more than the ability to properly serve your clients. Knowing how to generate leads while attracting new clientele is just the start of it. Having a phone intake system that ensures every lead is being properly handled is a...
read moreDivorce Lawyer Marketing | 4 Tips To Pull In Divorce Clients Via PPC
Working as a successful divorce lawyer requires more than the ability to reel in local clients and referrals. To truly maximize your reach and clientele it is important to implement proper divorce lawyer marketing online. While most marketing tactics and tools are...
read morePPC Services For Lawyers | 4 Ways To Pull In Cases & Not Waste $$$
Are you aware of the secrets to converting website visitors into loyal clients for your law firm? Here's a little hint: intelligently-crafted PPC campaigns with conversion-optimized landing pages WORKS! If you want to discover the best strategies to pull in cases and...
read moreLaw Firm SEO in 2019 | How To Prepare For The Changes Coming
Like the fashion industry, SEO for lawyers trends are constantly changing. As an owner or marketing director of a law firm, your job is crush your competition by staying up-to-date on Google's ranking algorithms and SEO strategies recent developments. No one promised...
read morePPC Patience For Attorneys | How To Look Beyond The Initial 90 Days
“Either PPC works or it doesn’t work. If a new PPC strategy doesn’t pull in cases immediately, we turn it off and move on.” - Anonymous Client Hmmm… does this sound familiar? Most attorneys take such a short-term view towards their PPC strategy. It only...
read morePPC For Lawyers | The 4 Factors To Law Firm PPC Success
Are you looking to generate highly-qualified personal injury leads, family law leads or criminal defense leads for your law firm? Have you failed time and time again with your PPC efforts on Google, Bing or Facebook? Are you afraid to waste any more of your precious...
read moreLaw Firm PPC | 5 Things You Need On Your Landing Pages Now
Being a lawyer in the 21st century is easy. I’m sure high-value cases predictably flock to your firm easily and effortlessly, every single day of the week. Best of all, you don’t have to waste any money on advertising because you know 100% of the time what works to...
read more