THE DIGITAL MARKETING LAB
Inside the brains’ of mad scientists who are obsessed with marketing.
Google Local Services Ads (LSAs) Now Available for Lawyers in Multiple Practice Areas (July 2020)
Google Local Services Ads (LSAs) Now Available for Lawyers in Multiple Practice AreasHow LSAs Will Impact Law Firm PPC ForeverIt's official – Local Services Ads (LSAs) are being rolled out to lawyers and law firms in select U.S cities Nationwide. This is not another...
Local SEO for Lawyers: Using Google Maps to Generate Cases
Local SEO for Lawyers [2020]Using Google Maps to Generate Cases for Your Law FirmWritten By: Bill HauserWhat would you do to get your firm onto the first page of Google’s search results? The first page is critical for bringing in new clients, but you’ll probably have...
![Carousel Ads on Google: Ads Are Popping Up on Mobile Search Results [July 2020]](https://smbteam.com/wp-content/uploads/2020/07/carousel-ads-on-google-400x250.png)
Carousel Ads on Google: Ads Are Popping Up on Mobile Search Results [July 2020]
Carousel Ads on Google [July 2020]Google Rolled Out Carousel Ads on Mobile Landing Pages. Here's Why & Our POV on How This Will Impact Law Firm PPC Campaigns. In today’s edition of “What in the Google?” – introducing Carousel Ads. While Google is constantly making...
Starting A Law Firm in 2020: How To Start Your Own Law Firm (Essential Checklist)
Starting A Law Firm in 2020: How To Start Your Own Law Firm Essential Checklist for How to Start A Law Firm Written By: Bill Hauser2020 is an intimidating year to start a law firm. The COVID-19 pandemic has just about everyone feeling nervous about the future and that...
How to Use Webinars To Create A Better Intake Process for Your Law Firm
How to Use Webinars To Create A Better Intake Process for Your Law FirmHow To Go From 1:1 to One to Mass Awareness Through WebinarsWritten By: Bill HauserIf you wanted to, you could easily spend all your working hours on marketing your firm. There are countless...
The Implications of Google’s New Advertiser Identity Verification on Paid Search Campaigns
The Implications of Google’s New Advertiser Identity Verification on Paid Search CampaignsWhat Google's New Policy Means for your PPC CampaignsWritten By: Bill HauserGoogle is the most popular search engine in the United States, and its many advertising programs play...
Digital Marketing For Business Owners, Not Dummies | June 2020 Edition
DIGITAL MARKETING for Business Owners, Not DummiesPRESENTED BY: SMB TEAMGrab your free copy today.JUNE 2020 EDITIONInside Of This Month's EditionInterview with Ali Awad (@ceolawyer)Ali Awad ammased 249K followers in 2 years – we dive deep with Ali and uncover his...
How to Build Bulletproof Systems in Your Law Firm
How To Build Bulletproof Systems in Your Law FirmSummary of an interview with Jay Ruane Partner of Ruane Attorneys. Written By: Bill HauserMost lawyers drag their feet and hesitate building systems in their practices because they believe that it is impossible to do...
How Lawyers Should Think About Their Marketing in 2020
How Should Lawyers Think About Marketing In 2020 And BeyondInsights from an interview with Seth Price, founding Partner of Price Benowitz, LLP and BluShark Digital.Written By: Bill HauserSeth Price is a master marketer, and a wizard when it comes to growing and...
Law Firm Intake Secrets | Here’s How To Double Your Conversion Rate
Law Firm Intake Secrets How To Double Your Conversion RateWritten By: Bill HauserDo you have too many leads calling into your law firm, which is leading to you and your staff feeling overwhelmed? This sounds like every lawyers dream, huh? The truth of the matter is,...
11 Google Ads Principles To Live By To Prevent Huge Mistakes
11 Google Ads Principles To Live By To Prevent Huge MistakesWritten By: Bill HauserAs a leading Google Ads and Pay Per Click company, we've spent thousands of hours working inside of Google Ads campaigns. When we begin building a Google Ads campaign for a new client,...
Law Firm Internet Marketing – 5 Powerful Strategies To Use in 2020
Law Firm Internet marketing5 Powerful Strategies To Use in 2020Written By: Bill Hauser @thesmbteamIf you’ve been trying to keep up with the latest best practices for law firm internet marketing in the past few years, then you might be feeling a little overwhelmed at...
Retargeting for Lawyers — 5 Steps to Collect More Leads
Retargeting for Lawyers5 Steps to Collect More LeadsWritten By: Bill Hauser @thesmbteamWhat is retargeting? By now, you’ve almost certainly seen it in action. You’re shopping for a pair of shoes, but decide to do a little more research before you buy. Before you know...
Lawyer Reputation Management – Maximizing Your Firm’s 5-Star Reviews
Lawyer Reputation Management – Maximizing Your Firm’s 5-Star ReviewsWritten By: SMB Team @thesmbteamReviews—they’re one of the best ways to build trust quickly and enhance your online reputation. But if you’re under the impression that you just have to cross your...
How to Create a Law Firm Logo That Brings in Clients
How to Create a Law Firm Logo That Brings in ClientsWritten By: SMB Team @thesmbteamLet’s face it: most law firm logos are boring and unimaginative. Years ago, a simple gavel design was enough, but today’s clients have higher expectations. Your firm’s logo serves as a...
Law Firm Branding: How to Stand Out in Your Market
Law Firm Branding: How to Stand Out in Your MarketWritten By: SMB Team @thesmbteamBranding: the phrase is everywhere. You might associate it with the logos or taglines you’ve seen for your favorite products. But how do you even get started when it comes to branding...
Landing Pages for Lawyers—Creating Pages That Convert
Landing Pages for Lawyers—Creating Pages That ConvertWritten By: SMB Team @thesmbteamLanding pages—as a lawyer, you need them to convert online interest into leads, and ultimately, cases. But what goes into high-conversion law firm landing pages? At SMB Team, we’ve...
Google My Business for Lawyers—The Top 5 Ranking Factors
Google My Business for Lawyers—The Top 5 Ranking FactorsWritten By: SMB Team @thesmbteamFor law firms that operate within a specific local area, Google My Business is, hands down, one of the most efficient and effective SEO strategies out there. Instead of competing...
Geofencing for Lawyers – Get in Front of Your Ideal Clients
Geofencing for Lawyers – Get in Front of Your Ideal ClientsWritten By: SMB Team @thesmbteam One of the biggest challenges of digital marketing for lawyers is getting in front of the right leads at the right time. After all, it’s a waste of time and money to show...
6 Tips to Better Email Marketing for Lawyers
6 Tips to Better Email Marketing for LawyersWritten By: SMB Team @thesmbteamIf you’ve ever felt like email marketing for lawyers is a waste of time, then you’re definitely not alone. Sending out an email sequence only to find out that no one is reading your content is...