THE DIGITAL MARKETING LAB

Have you noticed a dramatic decrease in the organic traffic that your website is seeing? That's likely due to Google's latest algorithm update: BERT. And no, we're not talking about Sesame Street. The latest update to the algorithm is shaking up the Search Engine...

In an effort to improve the effectiveness of Google Ads campaigns on mobile, the advertising platform giant has recently rolled out a beta test for lead forms. To be quite frank, mobile conversion rates are much lower than those on desktop. Why? Because of accidental...

The biggest thing most business owners (and some marketers) fail to do is leverage their Pay Per Click (PPC) search term data to guide their Search Engine Optimization (SEO) strategy. In most cases, you've spent hundreds to thousands of dollars of Ad Spend on Google,...

Setting up your Google Ads account is the first step in creating a Pay Per Click (PPC) campaign. Here are step by step instructions on how to create a Google Ads account.STEP 1: Create free Gmail account.The first step to creating your Google Ads account is to sign up...

LinkedIn is an extremely important social media platform for lawyers to be active on. At it's core, LinkedIn is the world's largest professional network – connecting millions of professionals across the world. It's a great way to share valuable industry information,...

As a lawyer who specializes in handling car accident cases, it's important to qualify leads over the phone so that you avoid wasting your time on individuals that will never become actual clients of your law firm. On any given day, your law firm could be receiving 15+...

The unfortunate reality that most lawyers fall victim to is that they don't own their websites, data or information. Years ago, they had some marketing agency (we won't name names) build them a brand new website. Some marketing agencies require that lawyers MUST have...

Why is law firm website design important? Put simply, your website is your online storefont. Potential clients scour the internet, looking for law firm's who provide services that you offer. But if these potential clients and leads can't find you, or don't have a good...

Choosing the right budget for your Google Ads (formerly AdWords) campagin is essential to the success or failure of your campaign. Most Google Ads campaigns are made and broken by the budget. It's no secret that Google Ads is an investment – however, this is for good...

It's 2019 and automation is the big buzz word. No shocker there. However, Google is making a tremendous number of changes to their Google Ads platform, showing signs that they are moving further and further towards automation and machine intelligence. Essentially,...

Let's face it – you’re a lawyer, not a marketing specialist or guru.  Yet here you are trying to figure out how to make Pay Per Click (PPC) ads bring high-quality leads to your law firm. You spend hours trying to set up a law firm PPC campaign, but you don’t have the...

When it comes to law firm SEO, we believe that most activities are largely a waste of time for busy professionals. If your firm isn’t even registering in Google searches and you’re getting frustrated with search engine optimization, then you may be spending your time...

I’ve learned that one of the biggest pain points criminal defense lawyers have is getting rid of tire-kickers. In other words getting rid of people who are just looking for free information and not ever looking to hire you. Since these trash phone calls are a complete...

If you’re wondering how much a law firm like yours should spend on marketing, this blog post is for you. Deciding on a marketing budget for your law firm is such a vital component of your law firm’s success in generating cases. The challenging variable in law firm...

Whether you're a personal injury attorney, divorce lawyer, or focus on estate planning – your firm needs to be showing up on Google Maps. It's a no-nonsense way to ensure that your law firm is showing up when potential clients and leads are searching for a firm that...

The other day, I was talking to a potential website design client and I couldn't help but comment on his website. "Man, who built this for you?" 😧 He proceeded to tell me that he couldn't even remember because he had it built over 10 years ago.  You could imagine the...

At some point in your journey as a business owner, you'll have to learn about digital marketing. Whether you decide to navigate this world yourself, or choose to hire a competent digital marketing agency, it will be an extremely important decision that you make for...