THE DIGITAL MARKETING LAB
Inside the brains’ of mad scientists who are obsessed with marketing.
10 Powerful Law Firm Marketing Strategies to Grow Your Practice!
10 Powerful Law Firm Marketing Strategies to Grow Your Practice!Proven Law Firm Marketing Strategies for GrowthLaw firm marketing in the modern era is nothing like it used to be a few decades ago. Today, potential clients have the ability to find a lawyer with just a...
Grand Lawyer Marketing Plan: Comprehensive 3-Step Formula to Generate Cases For Your Law Firm
Grand Lawyer Marketing PlanThe 3-Step Comprehensive Formula to Consistently Generate New Cases for Your Law FirmBill Hauser Last Updated: June 10th, 2021 How would it feel to double your law firm’s caseload in the next 90 days? Would you be excited? Scared? Would you...
Google Map Ads for Lawyers | Everything You Need To Know About Google Map Ads in 2021
Google Map Ads for LawyersEverything You Need To Know About Google Map Ads in 2021What are Google Map Ads? Google Map Ads are a type of ad placement that promotes nearby law firms based on a searcher’s location. The ads are shown on mobile, tablet, and desktop screens...
Instagram for Lawyers: How to Break Through Comfort Barriers and Take Massive Action
Instagram for LawyersHow to Break Through Comfort Barriers and Take Massive ActionInstagram for lawyers: is it a waste of time? Many attorneys dismiss social media for generating new cases, simply because it isn’t a traditional marketing option, isn’t likely to create...
Finding Your Law Firm’s Blue Ocean
Finding Your Law Firm’s Blue OceanHow To Stand Out Amongst A Sea of NoiseTo many lawyers, legal marketing feels like a necessary evil, taking time away from cases and other daily business responsibilities. That’s too bad because marketing is absolutely crucial for...
YouTube Marketing for Lawyers: How to Establish Yourself as a Thought Leader in Your Market
YouTube Marketing for Lawyers in 2021How To Establish Yourself As A Thoughtleader In Your MarketIn most areas of the country, law firms have a lot of competition. These days, having a website alone isn’t enough to stand out from the competition online—it’s the bare...
Local Services Ads (LSAs) For Lawyers in 2021
Google Local Services Ads (LSAs) Now Available for Lawyers in Multiple Practice AreasHow LSAs Will Impact Law Firm PPC ForeverIt's official – Local Services Ads (LSAs) are being rolled out to lawyers and law firms in select U.S cities Nationwide. This is not another...
Local SEO for Lawyers: Using Google Maps to Generate Cases
Local SEO for Lawyers [2020]Using Google Maps to Generate Cases for Your Law FirmWritten By: Bill HauserWhat would you do to get your firm onto the first page of Google’s search results? The first page is critical for bringing in new clients, but you’ll probably have...
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Carousel Ads on Google: Ads Are Popping Up on Mobile Search Results [July 2020]
Carousel Ads on Google [July 2020]Google Rolled Out Carousel Ads on Mobile Landing Pages. Here's Why & Our POV on How This Will Impact Law Firm PPC Campaigns. In today’s edition of “What in the Google?” – introducing Carousel Ads. While Google is constantly making...
Starting A Law Firm in 2020: How To Start Your Own Law Firm (Essential Checklist)
Starting A Law Firm in 2020: How To Start Your Own Law Firm Essential Checklist for How to Start A Law Firm Written By: Bill Hauser2020 is an intimidating year to start a law firm. The COVID-19 pandemic has just about everyone feeling nervous about the future and that...
How to Use Webinars To Create A Better Intake Process for Your Law Firm
How to Use Webinars To Create A Better Intake Process for Your Law FirmHow To Go From 1:1 to One to Mass Awareness Through WebinarsWritten By: Bill HauserIf you wanted to, you could easily spend all your working hours on marketing your firm. There are countless...
The Implications of Google’s New Advertiser Identity Verification on Paid Search Campaigns
The Implications of Google’s New Advertiser Identity Verification on Paid Search CampaignsWhat Google's New Policy Means for your PPC CampaignsWritten By: Bill HauserGoogle is the most popular search engine in the United States, and its many advertising programs play...
Digital Marketing For Business Owners, Not Dummies | June 2020 Edition
DIGITAL MARKETING for Business Owners, Not DummiesPRESENTED BY: SMB TEAMGrab your free copy today.JUNE 2020 EDITIONInside Of This Month's EditionInterview with Ali Awad (@ceolawyer)Ali Awad ammased 249K followers in 2 years – we dive deep with Ali and uncover his...
How to Build Bulletproof Systems in Your Law Firm
How To Build Bulletproof Systems in Your Law FirmSummary of an interview with Jay Ruane Partner of Ruane Attorneys. Written By: Bill HauserMost lawyers drag their feet and hesitate building systems in their practices because they believe that it is impossible to do...
How Lawyers Should Think About Their Marketing in 2020
How Should Lawyers Think About Marketing In 2020 And BeyondInsights from an interview with Seth Price, founding Partner of Price Benowitz, LLP and BluShark Digital.Written By: Bill HauserSeth Price is a master marketer, and a wizard when it comes to growing and...
Law Firm Intake Secrets | Here’s How To Double Your Conversion Rate
Law Firm Intake Secrets How To Double Your Conversion RateWritten By: Bill HauserDo you have too many leads calling into your law firm, which is leading to you and your staff feeling overwhelmed? This sounds like every lawyers dream, huh? The truth of the matter is,...
11 Google Ads Principles To Live By To Prevent Huge Mistakes
11 Google Ads Principles To Live By To Prevent Huge MistakesWritten By: Bill HauserAs a leading Google Ads and Pay Per Click company, we've spent thousands of hours working inside of Google Ads campaigns. When we begin building a Google Ads campaign for a new client,...
Law Firm Internet Marketing – 5 Powerful Strategies To Use in 2020
Law Firm Internet marketing5 Powerful Strategies To Use in 2020Written By: Bill Hauser @thesmbteamIf you’ve been trying to keep up with the latest best practices for law firm internet marketing in the past few years, then you might be feeling a little overwhelmed at...
Retargeting for Lawyers — 5 Steps to Collect More Leads
Retargeting for Lawyers5 Steps to Collect More LeadsWritten By: Bill Hauser @thesmbteamWhat is retargeting? By now, you’ve almost certainly seen it in action. You’re shopping for a pair of shoes, but decide to do a little more research before you buy. Before you know...
Lawyer Reputation Management – Maximizing Your Firm’s 5-Star Reviews
Lawyer Reputation Management – Maximizing Your Firm’s 5-Star ReviewsWritten By: SMB Team @thesmbteamReviews—they’re one of the best ways to build trust quickly and enhance your online reputation. But if you’re under the impression that you just have to cross your...