What’s the biggest news in marketing right now? ChatGPT is the latest innovation from OpenAI that everyone’s talking about.
ChatGPT is a powerful AI chatbot that can research and write well enough to pass a Wharton MBA final exam (yes, really). It’s also powerful and versatile enough to become your law firm’s new marketing assistant.
The best part? It’s completely free!
Not sure your firm is ready to channel the power of artificial intelligence? Think again. Getting started couldn’t be easier.
Artificial intelligence is about to change the way you market your law firm…forever.
So, What’s the Big Deal About ChatGPT?
If this is the first time you’ve heard about ChatGPT, then you might be wondering what all the hype is about. Why is ChatGPT generating so much interest? After all, AI chatbots aren’t new; they’ve been around for years.
What makes ChatGPT different is its power and accessibility. It’s one of the “smartest” chatbots on the market, it’s super easy to use, and it’s completely free to everyone. ChatGPT is showing the world just how powerful and versatile chatbots can be for research, marketing, and other tasks.
So, how can ChatGPT help you with your marketing strategy? Here are five great ways to start using AI in your law firm content creation immediately.
1. Instantly Get Great Video or Blog Post Topic Ideas
Do you ever find yourself stumped when you’re trying to brainstorm new content marketing topics? If so, you’re not the only lawyer who’s been there. It can be difficult to think about what kinds of basic questions potential clients have when you’ve spent so many years learning about your practice areas.
ChatGPT can help you get unstuck by suggesting a whole list of great topics you can cover in your videos and blog posts. This will save you time while ensuring that you’ll never run out of new topics to explore.
All you need to do is give the chatbot a simple prompt. If you are a divorce and family lawyer, for example, you might try one of these requests to generate potential topics:
- “What is something most people don’t know about child custody?”
- “Give me a list of 10 topics relating to the mediation process.”
- “What are the top 5 questions people have about getting a divorce?”
Now, asking ChatGPT a question won’t always result in finding a new topic you want to cover. However, the suggested topics might spark some inspiration and help you think up some new topics on your own, or you might change or combine the topics ChatGPT generates. You’ll never run out of topics again if you use this tool!
One of the biggest benefits of using ChatGPT for content ideas is that you’ll find out what topics potential clients want to know more about. That will help you improve your law firm’s organic search rankings and capture more leads.
2. Make Your Content Easier to Understand
One issue many lawyers run into when trying to create content for their law firms is that they talk like lawyers! You probably don’t think twice about using complicated “legalese” and advanced vocabulary in your explanations to others, because to you, it’s second nature.
The problem? The average person reads at an 8th-grade level.
If you start writing or talking like a lawyer in your marketing content, the average person’s eyes will likely start to glaze over. The confused mind always says “no,” so they’ll quickly move on to look for content that breaks complicated legal topics down in a way that’s easy for them to understand.
One way to make your content easier to understand is to use ChatGPT to help you come up with analogies that you can use to explain complicated topics. Using the acronym “ELI5” (Explain it Like I’m 5) will allow you to prompt ChatGPT to really break down a complex topic. For instance, you could write:
“ELI5 the difference between a will and a trust using an analogy.”
ChatGPT would then give you a simple analogy you could use in an explainer video to engage your audience and attract new leads. The easier your content is to understand, the more likely it will resonate with your audience.
3. Generate Click-Worthy Headlines
Sometimes, the most challenging thing about marketing is getting people to give your content a chance. Your videos and blogs could be the best in the business, but if you’ve got an uninspiring headline, no one will bother reading or watching your content.
Writing headlines that make people pause and click through is an art that’s not as easy as it looks–at least for a human. ChatGPT can help remove the guesswork from the equation by generating “juicy” titles that motivate people to click.
Some examples of prompts you could use:
- “Give me five exciting headlines for a blog post about community property vs. equitable distribution.”
- “Make a list of 6 clickbait headlines for a video about why you need a divorce lawyer.”
Writing great headlines can be time-consuming, but with ChatGPT, it only takes seconds to get a list of click-worthy titles for your latest blog post or videos.
4. Repurpose Existing Content
You can make your content work twice as hard for you by simply repurposing video content and turning it into blog posts. This can be time-consuming if you do it manually, but ChatGPT can quickly convert your video scripts into helpful, readable blog posts that can help you educate potential clients and contribute to your SEO strategy.
One way to do this is to get a transcript of your video (try youtubetranscript.com) and plug the text into ChatGPT using the prompt “turn this video script into a blog post.” After a bit of cleanup, you should be good to go!
You can also record yourself talking about a question or topic that’s relevant to your clients using a program like Otter.AI, then use that transcript with ChatGPT to easily “write” a blog post. The content is all original, but all you had to do was turn on your microphone.
5. Effortlessly Create Attention-Grabbing Social Media Posts
Once you’ve made a new video or written a blog post for your law firm, you need to promote it. Social media can be a time-consuming project, however, and it’s not always easy to write posts that will motivate people to consume your content.
ChatGPT is perfect for writing attention-grabbing social media posts that will get people to engage with your marketing content. You can ask the program to write exciting/interesting/clickbait social media posts that are platform and wordcount specific. If you don’t like the first posts the program generates, you can ask ChatGPT to change them a bit until you get something you can work with.
It might require you to play around a bit with the program to get the tone you’re going for, but ChatGPT can write some solid social media posts that require very little editing. This tactic can save you and your team tons of time!
ChatGPT Isn’t Perfect, So Don’t Forget to Edit and Fact-Check!
ChatGPT is pretty impressive and it doesn’t make many mistakes, but it’s also not perfect. If you use it enough, you’re likely to find at least a few errors that might be embarrassing for your firm if you were to publish without doing any editing. It also gets some facts wrong from time to time, and you can’t risk publishing incorrect legal information on your website!
The good news is that incorrect facts are usually only a problem for people who use the tool to write full blog posts. If you’re just using it in the ways we recommend in this post, you shouldn’t have any issues with your facts. However, it’s always important to go through your content and take care of any errors or incorrect information before you publish it, especially if you’re using an AI tool.
Don’t Let Your Law Firm Fall Behind
Artificial intelligence has come a long way, and it’s finally becoming mainstream. Because ChatGPT is ridiculously easy to use, free, and available to everyone, it won’t be long before most small businesses are using it to assist in their marketing strategies.
AI has been getting more sophisticated for years, but there’s still so much potential waiting to be tapped. In the next few years, we can expect to see even more advances in AI technology that will soon be available to small business owners.
The time to get started with AI for your marketing is TODAY. If you let your law firm fall behind in leveraging this technology, it’s going to be tough to catch up in the future.
Not all your competitors are using AI yet to create content and market their firms. But they definitely will, probably very soon. If you start learning to leverage the power of ChatGPT now, you can get ahead of other law firms in your area, and capture even more leads to grow your business.
To sustain your law firm’s growth, it’s essential to stay on top of marketing trends. For more ideas on leveraging AI in your firm or to find out how you can stay ahead of the competition, contact SMB Team today for a consultation.