The biggest thing most business owners (and some marketers) fail to do is leverage their Pay Per Click (PPC) search term data to guide their Search Engine Optimization (SEO) strategy.
In most cases, you’ve spent hundreds to thousands of dollars of Ad Spend on Google, collecting valuable insights and information that can guide your SEO strategy.
So, why aren’t you using the data to your advantage?
The proof is in the putting – all of the PPC search term data is exactly what your customers are searching for. How they’re specifically typing in search queries for products or services related to your business.
In this blog post, we’re going to break down how you can use your PPC data for your SEO strategy.
Leverage Data To Work Efficiently
Data allows you to make faster, more intelligent and more effective decisions. It “puts meat on the bones” so to speak.
Your PPC search term data is no different – these are the search terms that individuals are EXACTLY typing in to find your business and hire you for your services.
By taking the “think” out of the equation, you can move right into do.
As we both know, SEO is a waiting game. The sooner you get started, the sooner you’ll be able to see results.