Make The Right Marketing Decisions By Discovering Your Company’s “Marketer Profile”

 

Have you ever thought about how to make the right marketing decisions for your small to medium-sized business? If so, make sure you know your company’s “Marketer Profile.” Most business owners make the wrong decisions when it comes to marketing. I’m sure you can relate. Now-a-days, everyone seems to be a marketer and is calling your company saying they have the next best solution for you, not to mention that they’re calling from “Google”, when nine out of ten times, they’re really not.

 

If you learn to define your company’s marketer profile, you will stop making bad decisions on your marketing and start making decisions that help you reach your immediate goals. If you don’t define your company’s marketer profile, you will probably continue to make decisions that will not get you what you want, based on where your company is currently at.

 

The Four “Marketer Profiles”

 

  1. Basic
  2. Emerging
  3. Accelerating
  4. Experienced

 

Before I go into detail into what each of these mean, let me tell you how you can use this information immediately, to create results in your business.

 

How To Use The Four “Marketer Profiles”

 

The four Marketer Profiles I will describe below are meant to classify your business based on your current needs, current size and future growth targets. Use the Marketer Profiles to understand how to make better decisions based on where your business is currently at.

 

Basic Marketers –  Profile 1

 

Your Current Needs

  1. You just need to get found online
  2. You need to create some form of an online presence
  3. You need a very simple and inexpensive solution to generate new leads or customers quickly

 

Your Marketing Decisions

If you feel that you are within this category, you should be considering the following marketing decisions

  1. Get a simple 5-page website up and running
  2. Submit your business information to Google, Facebook, Yelp and any other main directories
  3. Get a logo created
  4. Buy a simple lead service that works for your industry

 

Emerging Marketers – Profile 2

 

Your Current Needs

  1. You already have a basic online presence, but need a relatively cost-effective way to generate new leads and customers for your business.
  2. You need more brand visibility in your local market.
  3. You need to compete with the bigger brands in your market to get business.

 

Your Marketing Decisions

 

If you feel that you are within this category, you should consider the following marketing decisions for your business.

 

  1. Ensure your website is conversion-optimized so that more of your traffic is converted into customers.
  2. Get more positive reviews
  3. Experiment with a small, highly-targeted Pay-Per-Click campaign and track everything
  4. Spend at least $1,000 monthly on your online marketing and budget for it.

 

Accelerating Marketers – Profile 3

 

Your Current Needs

  1. You need and/or are shooting for well-defined marketing targets. This includes defining your ideal Cost-Per-Lead, ROI, Ideal Customers and more.
  2. You need to start testing out and clarifying your brand and branding activities. You realize the importance of a unique value proposition.

 

Your Marketing Decisions

 

If you feel that you are within this category, you should consider the following marketing decisions for your business.

 

  1. Ensure your unique value proposition is seen and heard on all marketing channels
  2. Have a few landing pages to convert more traffic.
  3. Invest in some SEO and Social Media
  4. Scale up what is working within your PPC campaigns
  5. Manage your reviews
  6. Get more positive reviews
  7. Spend at least $3,000 monthly on your online marketing and budget for it.

 

Marketer Profile 4: Experienced

 

Your Current Needs

  1. Greater brand awareness
  2. Large-scale lead generation
  3. Leads that meet ROI targets

 

Your Marketing Decisions

 

If you feel that you are within this category, you should consider the following marketing decisions for your business.

 

  1. Invest in a marketing agency that can do it all!
  2. Spend $10,000 on online marketing

 

Where Do You Fall?

 

The four Marketer Profiles are very important to understand when it comes to making marketing decisions that align with your current size.

If you would like more information on this topic please contact The SMB Team today!

 

Hope This Helps!

Bill Hauser

SMB Team – Owner