For years, August has been known to be a “popular” season for divorce.
Some researchers believe this is due to the fact that couples solidify their differences after the stress of traveling. Or perhaps fizzling couples are preparing to separate with their kids in mind, wanting to make a decision before the new school year rolls around.
But the question remains – how do you ensure that your law firm is showing up when these potential divorcee’s are searching.
Marketing Your Law Firm During The Busy Season
In order to capture these clients during the busy “divorce season” while they’re making decisions, figuring out their options, making calls to divorce attorneys and sorting out the paperwork, you need to ensure that your law firm is showing up in the right place at the right time.
The most bullet proof and effective way to ensure that you’re showing up is to increase your presence on search engines such as Google & Bing.
Doing so ensures that your law firm, and yourself, show up ABOVE your competition.
This can easily be achieved through Pay Per Click ads also known as PPC.
Changing Up Your Strategy & Getting Creative
A headline in your ad such as, “Summer Heat Sizzling Your Marriage?” will speak directly to the online searcher.
Put yourself in their shoes: you just got back from a vacation that was planned months before, in hopes that it would help “save” the marriage. But, after the stress of traveling is amplified by the heat, running after 3 kids, and your in-laws… You may have decided that it’s time to call it quits.
A headline that’s seasonal
But What If The “Busy Season” Is Just The Tip Of The Iceberg?
For some potential clients, it may be. A stressful family vacation may be the domino that lead to the first thoughts of divorce.
The question becomes: how do you market to – and pique the interest of – these types of divorce clients.
You can stay top-of-mind with them for when they’re ready to make a decision about getting a divorce by creating content that educates and informs them on the specificities of divorce.
This includes content such as:
– Social Media Content
– Email Marketing Campaigns
When done right, content marketing can both facilitate leads that are already in your pipeline as well as attract new clients who may not have heard about you yet.