When Someone Asks ChatGPT for a Lawyer, Does Your Firm Come Up?
More of your best cases are starting with a question typed into ChatGPT, Gemini, or Perplexity instead of a Google search. Whoever those tools name gets the call. This free playbook shows you exactly where your firm stands today, and the steps to fix what AI can’t see.
Send Me the Free Playbook →You’re Probably Doing Everything Right. AI Still Can’t See You.
Here’s the deal. Most law firm owners we talk to are doing the right things on paper. Solid Google rankings. Real reviews. A site that actually converts. And they’re still invisible the second a prospect asks an AI tool who to hire.
That’s not a you problem. AI search is only a couple of years old, the rules are nothing like SEO, and almost nobody in your market has caught up yet. Which is exactly the point: there’s still time to get out in front of it.
So here are your two options: grab the free playbook and run the plays yourself, or skip the DIY and let us build your AI visibility for you.
Score Your Firm Across the Plays That Make AI Recommend Law Firms
Each play includes a 60-second quick check, a simple score, and the exact steps to improve your AI visibility. Here’s a look at 5 of them.
Format every page as a Q&A
AI pulls answers, not paragraphs. Learn how to structure your top practice area pages as clean question-and-answer blocks, the exact format AI looks for when it decides who to cite.
⏱ 60-second quick checkBecome a recognized entity, not just a website
Follow the exact steps to establish your firm as a known entity in AI knowledge graphs. This is the foundational reason most firms never get recommended, even the ones ranking well on Google.
⏱ 60-second quick checkTarget the questions people actually ask AI (not Google)
People ask AI very differently than they search Google. This play shows you how to find the exact questions prospects are asking, then build content that answers them in the format AI looks for.
⏱ 60-second quick checkBuild state and city-specific legal pages
AI recommendations are hyperlocal. This walks you through the page structure, local detail, and schema that win city-level recommendations in every market you serve.
⏱ 60-second quick checkTrack your AI visibility every month
AI search changes faster than Google’s algorithm. You’ll get 5 specific prompts to run in ChatGPT, Gemini, and Perplexity on the first of every month, so you’re never flying blind and always a step ahead.
⏱ 60-second quick checkThat’s 5 of the 10 plays. The full playbook scores your firm on every one.
What’s Inside the Playbook
- ✓ 10 AI visibility plays your firm can score itself against
- ✓ A simple “We Do This / Kind Of / Not Yet” scoring system
- ✓ 60-second quick checks that surface your biggest gaps fast
- ✓ Step-by-step fixes to help AI tools recognize, trust, and recommend you
- ✓ A final AI Visibility Score that shows exactly where your firm stands today
The Firms That Move First Get Recommended First
AI search is still wide open. The owners who run these plays now are the ones AI will be pointing prospects to a year from now. The ones who wait will spend that year watching a competitor’s name come up instead.
You don’t need to be the biggest firm in your market. You need to give AI what it’s looking for before anyone else does.
Get the Playbook. Find the Gaps. Fix What AI Can’t See.
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