Ever feel like the more you try to grow your firm, the more chaos surrounds you?
The answer is not working harder or firing up the flame on the candle lit at both ends.
See, after years of working with rainmaker lawyers in every practice area we’ve put in the time and made the mistakes to see what actually moves the needle and what doesn’t.
After all that work we’ve found that fast growth comes down to four key systems and how well you can develop them in your firm.
In this article, we’ll go over those four key systems and some easy ways to get quick wins for your firm.
We call this the Law Firm Growth Acceleration Framework, and it’s already helped 72 law firm owners double their revenue in less than a year.
The four KEY systems are:
- An Effective Facebook & Google Lead Generation Strategy
- An Efficient Intake Process
- Cultivating a Self-Managing Law Firm Team
- An Easy-to-Follow Profit Maximization Blueprint
An Effective Facebook & Google Lead Generation Strategy
The #1 problem most lawyers face when initially trying to grow is finding enough leads to fuel the growth.
You need consistent streams of quality leads.
Regardless of what most attorneys think, social media is a massive tool you can use to get great cases and build a brand that attracts them like a magnet.
Many lawyers still have NO strategy for using social media to actually get clients. This means it’s still a somewhat blue ocean for your firm to swim in.
Here are three ways you can maximize the efficiency of your social strategy OR start one to fuel your firm’s lead generation
Target the People You Want to Work With: Employ the advanced targeting capabilities of Facebook and Google to reach a highly relevant audience. Identify your ideal client persona and utilize demographics, interests, and behaviors to narrow down your targeting. By crafting tailored ad campaigns, you can effectively engage potential clients.
Make Content That Helps: Provide value in everything you do. Show the potential client you can help them by actually helping them. Think of your ideal client. What problems do they have? What are the questions you answer on every consultation? Make great content around those simple things and you’ll be on your way to consistent client acquisition.
Always Be Testing for Continuous Improvement: Embrace a culture of experimentation and refinement through A/B testing. Experiment with different ad formats, headlines, calls-to-action, and targeting criteria to ascertain the most effective strategies for lead generation.
An Efficient Intake Process
Most law firms are bleeding money with their intake systems. It’s one of the reasons we created a brand-new cost-effective service to handle it for you.
So spending some time auditing the process and making simple changes will go a LONG way towards adding the growth you want.
A great intake system also provides a better experience for clients and possible clients. It’s a touchpoint that will not only lead to more cases but more referrals too.
Here are some simple things you can do to level up your intake.
No Voicemail: Never ever ever send a potential client to voicemail. They’ll move on to the next law firm. Have a 24/7 answering service that can answer your calls and help get your potential clients to the right places.
Qualify Leads: Develop a simple intake form that asks the questions you KNOW you need to make a decision on a case. That way you’re not wasting time with a case you can’t help. Find referral partners to help handle cases that aren’t in your wheelhouse.
Have a Personality: Treat each lead with individual attention and care. Customize your communication based on their specific legal requirements, and assign dedicated staff members to maintain consistent follow-ups. If you don’t have a large team now, think of hiring a VA or automating emails and texts to help follow up.
The fortune is in the follow-up. We estimate that lawyers don’t follow up with 60-70% of leads, so having a dedicated process puts you ahead of most lawyers and helps you stand out.
Cultivating a Self-Managing Law Firm Team
How many weekends have you worked in the last six months?
Or when was the last time you took a vacation you could actually enjoy?
Our goal is to grow your firm and improve your LIFE.
Empowering your team and creating a self-managing environment are keys to doing this.
You don’t just want your firm to grow. You want that growth to give you freedom. So you can choose to work on what you want and have more free time.
So how do you build a self-managing firm?
Delegate & Hold People Accountable: Assign tasks and responsibilities based on individual strengths and expertise. Establish clear expectations and accountability mechanisms, fostering a culture of ownership and responsibility within the team.
A good rule is to keep the 20% of tasks that are most important for growing your firm and delegate the other 80%.
Build a Culture Around Continuous Learning: Foster a learning-oriented culture within your law firm. Invest in ongoing training and professional development opportunities for your team to nurture their skills and deepen their commitment to the firm’s growth.
Open & Honest Communication: Cultivate open and transparent communication channels within your firm. Regular team meetings and feedback sessions provide an avenue for sharing ideas, concerns, and achievements, creating a cohesive and motivated workforce.
A Profit Maximization Blueprint
Growing your revenue is great. But what does that mean if you can’t take home any of the profits?
Or if you can’t use those profits to invest in your firm and the people you hire?
BUT, if you focus too much on profit you’ll just fire all your employees and do all the work yourself. So your quality of life suffers.
We strive for not just quantity of profit, but QUALITY of profit.
That’s why this blueprint is important.
Be Smart with Your Resources: Analyze and optimize resource allocation to align expenses with revenue growth. Identify areas for potential cost savings without compromising service quality.
Offer Higher Prices for Different Services: Introduce a tiered pricing structure offering various service levels to cater to different client needs. This approach allows you to capture additional revenue from premium services, expanding your firm’s revenue streams.
Measure & Use Your Data: Implement a robust system to monitor key performance indicators (KPIs) regularly. Your KPIs are what you measure to make sure your goals are on track. So if you’re tracking how effective a marketing campaign is the KPI is how many consultations or cases were generated and what was the cost per acquisition (CPA). Data-driven insights enable informed decision-making and provide valuable guidance for refining your growth strategies.
Now, we’ve laid the groundwork for accelerating the growth of your firm.
Since you’ve read this far you’re dead serious about making changes and systems that make that growth happen.
Here’s your next step.
Click here and register for the Law Firm Expansion Summit.
This 3-day virtual event will give you a full “ready-to-implement” plan to add $1,000,000 to $5,000,000 in revenue in the next 12 months, without adding chaos to your life.
You ARE capable of that kind of growth. The average law firm grows 5% per year. You deserve more with how hard you work. The legal industry deserves better.
That’s why we do quarterly boot camps to give you the tools you need to grow faster and have MORE impact on your clients.
So, the only choice you have is…
Do you want to be just an average? Or do you want to expand?
