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Boost Your Law Firm’s Success with Social Proof

LAW FIRMS, REVIEWS

Unleash the Beast: Law Firm Growth Strategies for 2025

LAW FIRMS, REVIEWS

How Data Can Boost Your Law Firm’s Growth and Profitability

LAW FIRMS, REVIEWS

Why Listening to Client Feedback is Crucial for Business Success

LAW FIRMS, REVIEWS

How to Make More Money at Your Law Firm Without Spending More

LAW FIRMS, REVIEWS

We’re Honored: SMB Team Ranks 9th in Central Penn Business Journal’s 2024 Best Places to Work in PA!

LAW FIRMS, REVIEWS

Create a Self-Managing Law Firm: Strategies to Delegate, Automate, and Thrive

LAW FIRMS, REVIEWS

Top 7 Digital Marketing Trends Every Law Firm Should Embrace in 2025

LAW FIRMS, REVIEWS

Lead Generation for Lawyers: How To Get More Law Firm Leads & Beat The Biggest Spenders In Any Market

LAW FIRMS, REVIEWS

A.I. & ChatGPT Are Revolutionizing How Lawyers Work. HERE’S WHY…

LAW FIRMS, REVIEWS

4 Keys for Building a Multi-Million Dollar Law Firm

LAW FIRMS, REVIEWS

5 Proven Ways to Double Your Law Firm’s Revenue in 2023

LAW FIRMS, REVIEWS

$0 to $100k/Month: The Ultimate Lawyer Marketing Strategy

LAW FIRMS, REVIEWS

ChatGPT for Lawyers: 5 Reasons to Use AI For Your Law Firm

LAW FIRMS, REVIEWS

Client Intake: How To Improve Your Law Firm Intake Process

LAW FIRMS, REVIEWS

How To Train Your Intake Specialist To Close More Leads for Your Law Firm

LAW FIRMS, REVIEWS

How To Receive the Employee Retention Tax Credit (ERTC) for Law Firm Owners

LAW FIRMS, REVIEWS

Law Firm Management: How To End Staff Turnover Through Incentives

LAW FIRMS, REVIEWS

The Secret to Fast Results From Your Law Firm SEO in 2022

LAW FIRMS, REVIEWS

How to Create a Flawless Law Firm Intake System That Converts More Leads

LAW FIRMS, REVIEWS

How To Get More Law Firm Reviews in 2022

LAW FIRMS, REVIEWS

SMB Team’s Bill Hauser Named Finalist For Entrepreneur Of The Year® 2022 Greater Philadelphia Award

Uncategorized

Lawyer SEO: A Search Engine Optimization Guide for Law Firms

MARKETING

The 3-Step Comprehensive Formula to Consistently Generate New Cases for Your Law Firm

MARKETING

Law firm marketing in the modern era is nothing like it used to be a few decades ago. Today, potential clients have the ability to find a lawyer with just a few short clicks on their smartphone or computer, a far cry from finding a lawyer in a phonebook.

Everything You Need To Know About Google Map Ads in 2021

MARKETING

Law firm marketing in the modern era is nothing like it used to be a few decades ago. Today, potential clients have the ability to find a lawyer with just a few short clicks on their smartphone or computer, a far cry from finding a lawyer in a phonebook.

Instagram for Lawyers: How to Break Through Comfort Barriers and Take Massive Action

MARKETING

Law firm marketing in the modern era is nothing like it used to be a few decades ago. Today, potential clients have the ability to find a lawyer with just a few short clicks on their smartphone or computer, a far cry from finding a lawyer in a phonebook.

10 Powerful Law Firm Marketing Strategies to Grow Your Practice!

MARKETING

Law firm marketing in the modern era is nothing like it used to be a few decades ago. Today, potential clients have the ability to find a lawyer with just a few short clicks on their smartphone or computer, a far cry from finding a lawyer in a phonebook.

10 Powerful Law Firm Marketing Strategies to Grow Your Practice!

LAW FIRMS, MARKETING

Grand Lawyer Marketing Plan: Comprehensive 3-Step Formula to Generate Cases For Your Law Firm

LAW FIRMS, MARKETING

The 3-Step Formula to Generate New Cases For Your Law Firm. The Grand Lawyer Marketing Plan™ works for firms of all sizes, but you might be wondering if investing your precious time in this blog post will be worth it. After all, you might already have a moderately successful marketing strategy. You might be bringing in lots of referrals. Do you really need to change anything?

Google Map Ads for Lawyers | Everything You Need To Know About Google Map Ads in 2021

LAW FIRMS, MARKETING

The goal of Google Map ads (formally named Local Search Ads) is to drive more traffic to your physical location and Google My Business profile. This is done through ad placements that are visible when searchers are looking online. 

Instagram for Lawyers: How to Break Through Comfort Barriers and Take Massive Action

LAW FIRMS, MARKETING

Many attorneys don’t think social media works for law firms, but the truth is that for some niches, like personal injury (Ali’s practice area), sticking with traditional mediums isn’t the best way to stand out. Your firm can attract the right kind of attention on Instagram if you’re willing to step outside of your comfort zone and commit to creating content that engages people. On Instagram, you need to go all-in and lean into your personality, as Ali has done in building his CEO Lawyer brand.

Finding Your Law Firm’s Blue Ocean

LAW FIRMS, MARKETING

Without an authentic and consistent marketing strategy, you won’t bring in enough new cases to keep the doors open. Sure, you might get some referral traffic, but if you want to build and grow a sustainable firm that’s well-known and viewed favorably in your community, then you’re going to have to put some money and effort into marketing.

YouTube Marketing for Lawyers: How to Establish Yourself as a Thought Leader in Your Market

LAW FIRMS, MARKETING

Digital marketing is always changing. It can be tough for small law firms to keep up, especially if you’re not confident about which platforms will most effectively bring in new business for your firm. YouTube isn’t a new marketing channel, but few attorneys have been leveraging the power of video to generate business for their firms.

Local Services Ads (LSAs) For Lawyers in 2021

LAW FIRMS, MARKETING, PPC

Local Services Ads (LSAs) are being rolled out to lawyers and law firms in select U.S cities nationwide. What are they and how will they impact your campaigns?

Local SEO for Lawyers: Using Google Maps to Generate Cases

LAW FIRMS, MARKETING, PPC

What would you do to get your firm onto the first page of Google’s search results? The first page is critical for bringing in new clients, but you’ll probably have to start thinking about your SEO strategy differently if you want a real chance at ranking.

Carousel Ads on Google: Ads Are Popping Up on Mobile Search Results [July 2020]

LAW FIRMS, MARKETING, PPC

Google Rolled out Carousel Ads – How will this impact your Google Ads campaigns and results. What does this mean for the future of Google Ads? Here's our take on this.

Starting A Law Firm in 2020: How To Start Your Own Law Firm (Essential Checklist)

LAW FIRMS, MARKETING, PPC

2020 is an intimidating year to start a law firm. The COVID-19 pandemic has just about everyone feeling nervous about the future and that uncertainty is holding many talented lawyers back from breaking away and starting their own firms. With that said, there’s always a need for legal counsel, and waiting might not be the best option for your career.

How to Use Webinars To Create A Better Intake Process for Your Law Firm

LAW FIRMS, MARKETING, PPC

Webinars have become an important marketing tool for business owners in many different fields. If you’re used to only working with clients one-on-one, then you may not have considered hosting webinars. But they’re a great way to build interest in your firm and cut down on the time it takes to onboard a new client.

The Implications of Google’s New Advertiser Identity Verification on Paid Search Campaigns

LAW FIRMS, MARKETING, PPC

Google is the most popular search engine in the United States, and its many advertising programs play a key role in customer acquisition for businesses large and small. Because of this, shockwaves inevitably ripple through the business community whenever the company announces changes to its policies and programs.

Digital Marketing For Business Owners, Not Dummies | June 2020 Edition

LAW FIRMS, MARKETING, PPC

In this month's edition of the Digital Marketing for Business Owners, Not Dummies magazine – we interview Ali Awad (@ceolawyer) to get his take on social media for lawyers.

How to Build Bulletproof Systems in Your Law Firm

LAW FIRMS, MARKETING, PPC

Most lawyers drag their feet and hesitate building systems in their practices because they believe that it is impossible to do the same things for every case, because every case is unique. And while that rings true – Jay Ruane of Ruane Attorneys and FirmFlex – has proven that to overarching objection to be false.

How Lawyers Should Think About Their Marketing in 2020

LAW FIRMS, MARKETING, PPC

We interviewed Seth Price, Managing Partner of Price Benowitz, LLP and Founder of BluShark Digital to get his take on how lawyers should be thinking about their marketing in 2020.

Law Firm Intake Secrets | Here’s How To Double Your Conversion Rate

LAW FIRMS, MARKETING, PPC

As you generate more and more leads for your law firm, your phone intake system and how you deal with clients becomes something that you MUST get in-check.

11 Google Ads Principles To Live By To Prevent Huge Mistakes

LAW FIRMS, MARKETING, PPC

When it comes to Google Ads and Pay Per Click campaigns – succcess is often times found in the details. Here are 11 Google Ads principles to live by to avoid making mistakes.

Law Firm Internet Marketing – 5 Powerful Strategies To Use in 2020

LAW FIRMS, MARKETING

The secret to effective law firm internet marketing in 2020 is to identify the most important strategies for your firm specifically and to become laser-focused on implementing them to the best of your ability. To help you accomplish this, we’ve used our extensive knowledge of law firm marketing to pull together the top 5 most powerful strategies that law firms can use this year to attract new clients.

Retargeting for Lawyers — 5 Steps to Collect More Leads

LAW FIRMS, MARKETING

What is retargeting? By now, you’ve almost certainly seen it in action. You’re shopping for apair of shoes, but decide to do a little more research before you buy. Before you know it, you’reseeing ads for those shoes all over the Internet.

Lawyer Reputation Management – Maximizing Your Firm’s 5-Star Reviews

MARKETING

Reviews—they’re one of the best ways to build trust quickly and enhance your online reputation. But if you’re under the impression that you just have to cross your fingers and hope your clients decide to leave you a 5-star review, think again. Lawyer reputation management can help you maximize your firm’s review potential and encourage new clients to reach out to you.

How to Create a Law Firm Logo That Brings in Clients

MARKETING

Let’s face it: most law firm logos are boring and unimaginative. Years ago, a simple gavel design was enough, but today’s clients have higher expectations. Your firm’s logo serves as a powerful branding, recognition, and communication tool.

Law Firm Branding: How to Stand Out in Your Market

MARKETING

Creating a brand for your law firm that stands out amongst the law firms in your local market is a necessity – not a nice to have.

Landing Pages for Lawyers—Creating Pages That Convert

MARKETING

Landing pages are an extremely important component of any maketing campaign. Here's how to set up landing pages or your law firm:

Google My Business for Lawyers—The Top 5 Ranking Factors

MARKETING

Google My Business is hands down, one of the most effective SEO strategies out there. Here's how you can optimize your GMB for your law firm.

Geofencing for Lawyers – Get in Front of Your Ideal Clients

MARKETING

The biggest challenge of digital marketing for lawyers is getting in front of the right leads at the right time. Geofencing allows you to precisely target your ideal clients.

6 Tips to Better Email Marketing for Lawyers

MARKETING

Email marketing is one of the most successful ways to directly get infront of clients whom you're trying to serve. In this blog post, we're sharing 6 tips to better email marketin for lawyers.

Display Ads for Lawyers—Get Millions of Impressions and Low-Cost Clicks

MARKETING

Display ads are the modern-age billboard – they attract attention from thousands of individuals all over the internet. Here's how to take advtangae of them.

Content Marketing for Law Firms: The Two-Weekend Podcast Strategy

MARKETING

Ready to streamline the content marketing system for your law firm? Here's how you can increase the amount of content you create for your law firm, and increase your SEO.

Backlinks For Lawyers – How to Improve Your Firm’s Local Search Rankings

MARKETING

In terms of SEO, your law firm’s domain authority (DA) is a great baseline that can help you to measure how your site is ranking.

Voice Search SEO | How To Rank 1st on Google For Voice Searches In Your Local Market

MARKETING

Looking to learn how to set up your Google Ads account? Follow this easy step-by-step guide to set your campaign up in 5-minutes or less.

Law Firm Website Design | 10 Mistakes To Avoid When Designing Lawyer Websites | Download

MARKETING

As online competition increases year over year, your website is becoming exponentially more important. You can't go another year without mastering your firm's marketing – it all starts with your website.

Google’s BERT Algorithm Update 2019 | Biggest SEO Announcement in 5 Years & How To Capitalize

MARKETING

Looking to learn how to set up your Google Ads account? Follow this easy step-by-step guide to set your campaign up in 5-minutes or less.

[2019] Google Lead Form Extensions | Why This Will Disrupt Lead Generation On Google Ads Forever

MARKETING

Looking to learn how to set up your Google Ads account? Follow this easy step-by-step guide to set your campaign up in 5-minutes or less.

How To Leverage Your PPC Search Term Data For Your SEO Strategy | Search Terms Are GOLD

MARKETING

Your PPC search term data can be leveraged to gain a leg up on your SEO competition. Find out how to do it in this blog post:

(2019) How to Create a Google AdWords Account | Create A Separate Gmail & Avoid Smart Campaigns

MARKETING

Looking to learn how to set up your Google Ads account? Follow this easy step-by-step guide to set your campaign up in 5-minutes or less.

LinkedIn for Lawyers | How To Deck Out Your Profile To Get Cases

MARKETING

Setting up your LinkedIn profile to attract potential clients and leads is the most important, and very first, step that you should take when thinking about your LinkedIn strategy.

Car Accident Leads for Lawyers | 6 Questions to Ask To Qualify Your Law Firm’s Auto Accident Leads

MARKETING

Wasting time on car accident leads that aren't qualified enough or have a valid case is a waste of time. We've come up with 6 questions to ask to qualify your law firm's auto accident leads.

Do You Own Your Law Firm’s Website? | 5 Questions To Ask To Know Who Own’s Your Law Firm’s Website

MARKETING

A common problem most lawyers run into is the fact that they don't know who technically "owns" their website, URL and domain. Here are 5 questions to ask to know the truth.

Law Firm Website Design | 10 Mistakes To Avoid When Designing Lawyer Websites

MARKETING

As online competition increases year over year, your website is becoming exponentially more important. You can't go another year without mastering your firm's marketing – it all starts with your website.

Choosing Your Budget on Google AdWords | 9 Questions You MUST Ask Yourself To Decide

MARKETING

Google introduced some massive changes to their advertising platform in 2019 – here's how you can capitalize on these changes for your firm.

PPC For Attorneys [2019] | How To Capitalize On Google Ads Massive Changes

MARKETING

Google introduced some massive changes to their advertising platform in 2019 – here's how you can capitalize on these changes for your firm.

Law Firm PPC: Lessons Learned After Spending $2,877,530 Across 21 Practice Areas

MARKETING

After spending over $2.8 Million in Ad Spend on Google and Bing, we've learned a thing or two about Law Firm PPC and Lawyer Marketing.

The Ultimate Guide to Law Firm SEO | Get 80% of the Results in 2 Hours of Work Per-Month with the 5-in-2 Technique

MARKETING

Learn how to generate real results from your Law Firm's SEO campaigns in 2-Hours or less per month using the 5-in-2 Technique

Google Fined $170 Million | How Privacy Is Changing The Digital Marketing Landscape

GOOGLE

Google to pay $170 million fine and agrees to make changes to protect children's privacy on YouTube. Here's how it could affect the digital marketing landscape

Criminal Attorney Marketing | 3 Foolproof Tips For Landing High-Retainer Clients Online

MARKETING

I’ve learned that one of the biggest pain points criminal defense lawyers have is getting rid of tire-kickers. In other words getting rid of people who are just looking for free information and not ever looking to hire you.

Law Firm Marketing Budget | 8 Questions To Determine What Percent of Gross Revenue To Spend on Marketing

MARKETING

If you’re wondering how much a law firm like yours should spend on marketing, this blog post is for you.

How To Quickly Generate Leads Using Google Maps | SEO for Lawyers

MARKETING

It’s a no-nonsense way to ensure that your law firm is showing up when potential clients and leads are searching for a firm that offers services relating to your practice area. Additionally, it allows potential leads to locate you on a map, call you and even visit your website.

Top Performing Google Display Ad Sizes

PPC

Look no further than this simple list of the top performing Google Display Ad sizes in pixels. Use this guide in your next display campaign.

The Busy Season For Divorce: How To Market To Divorce Clients During Summer

LAW FIRMS, MARKETING

Believe it or not, there are popular months for divorce. This blog post explains how you can maximize your marketing strategy to capture divorce clients.

How To Hire A Digital Agency: Is It Better To Have More Than One Agency For Your Business

MARKETING

Hiring a marketing agency for your business is important – but how do you know if they're thr gith fit for your company? Read this guide to find out how.

SEO For Lawyers | How to 2X Your Law Firm’s SEO Traffic in 90 days

MARKETING

A proven step-by-step guide on how to double your law firm's SEO (Search Engine Optimization) traffic in 90 days or less.

How To Create Great Copy For Your Google Ads

MARKETING, PPC

This easy to follow guide walks you through the basic principles needed to write great PPC ad copy for your Google and Bing ads

Bing Re-Branding to Microsoft Advertising | What Does This Mean In 2019

BING, PPC

Bing has renamed "Bing Ads" to Microsoft Advertising – but what does this mean for your campaigns and how does it affect you?

Law Firm PPC | Guide To Negative Keywords

LAW FIRMS, PPC

Negative keywords are an essential component to your law firm's PPC campaign. They serve as the "budget blockers" to prevent you from wasting your money online.

Lead Generation For Lawyers and Law Firms

LAW FIRMS, PPC, SEO

Lead generation strategies for law firms and lawyers looking to immediately bring in more paying legal clients for their law firms without the headache.

Family Law Marketing | How To Generate Immediate Cases For Your Small Firm

GOOGLE, LAW FIRMS, WEBSITE DESIGN

Way too many lawyers think that marketing their small firm is overwhelming, or doesn't generate actual results, but that thinking is far from reality.

3 Marketing Mistakes Law Firms Make Online

BING, GOOGLE, MARKETING

After working with over 70+ law firms across the country, we’ve seen quite a few marketing blunders when lawyers try to market their firms themselves.

Why You Need To Start Using Bing Ads In 2019

BING, LAW FIRMS, MARKETING, PPC

Did you know that over 33% of all Bing users have a household income of $100K+? Bing is a powerful search engine that many overlook when it comes to their digital strategy.

Law Firm Marketing | How To Market Your Law Firm in 2019

LAW FIRMS, MARKETING

Your law firm is your business – and it should be treated as such. This means that you'll have to learn how to properly market it with PPC, SEO, and other marketing activities.

How To Market A Law Firm in 2019

BING, GOOGLE, LAW FIRMS, PPC, SEO

Your law firm is your business – and it should be treated as such. This means that you'll have to learn how to properly market it with PPC, SEO, and other marketing activities.

Lawyer Marketing | 3 MUSTS You Need To Start Implementing For Your Law Firm

BING, GOOGLE, LAW FIRMS, MARKETING

Here are three easy tactics for any lawyer looking to market their law firm to start implementing now.

3 Law Firm Marketing MUSTS You Need To Start Implementing in 2019

BING, GOOGLE, MARKETING

Here are three MUSTS that you need to implement to your law firm's marketing strategy NOW. It's 2019, the internet isn't going anywhere.

Lawyer’s Guide to Negative Keywords

LAW FIRMS, PPC

Negative keywords are any keywords that prevent you from showing up for a certain phrase or word. These are crucial for making the most out of your law firm's PPC budget.

Law Firm Marketing | How To Avoid Penalties from Google

GOOGLE, PPC, SEO

Did you know that one unkowing mistake that you make on your website could hurt your law firm's Google ranking? We've uncovered the facts here for you at the SMB Team.

5 Tips To Improve Your Law Firm’s Phone Intakes

LAW FIRMS, PPC, SEO

Having a process or phone intake system in place can exponentially help you grow your Law Firm. Check out these five tips.

Divorce Lawyer Marketing | 4 Tips To Pull In Divorce Clients Via PPC

LAW FIRMS, PPC, SEO

When done right, marketing can pull in your ideal cases. To ensure you're following best practices for divorce lawyer marketing, check out this post.

PPC Services For Lawyers | 4 Ways To Pull In Cases & Avoid Wasting Money

LAW FIRMS, MARKETING, PPC, SEO

Our experts are revealing the best lawyer PPC strategies to generate high-quality case leads in a cost-effective manner so that you avoid wasting time and money.

Law Firm SEO in 2019 | How To Prepare For The Changes Coming

BING, GOOGLE, SEO

Discover the hottest 2019 law firm SEO trends that will play a crucial role in your ranking success. There is no better time than now to learn how to outrank your competition.

Law Firm PPC | 5 Things You Need On Your Landing Pages Now

BING, PPC

Convert More Leads into Paying Customers

BING, GOOGLE, LAW FIRMS, MARKETING

If you want to convert more of your leads into paying customers, you have to understand the 8 most common reasons for not converting your leads.

Is Google AdWords or Pay-Per-Click Even Worth It?

MARKETING, PPC

Answer these 3 simple questions posed by The SMB Team to discover if AdWords or Pay-Per-Click can work for your business.

How To Hire Long-Term Employees

Uncategorized

Jack Welch, former CEO of GE, has a lot to say in his book "Winning" when it comes to hiring long-term employees for your small business. Follow his advice.

Discover Your Company’s “Marketer Profile”

Uncategorized

Most business owners make the wrong decisions when it comes to marketing. I’m sure you can relate. Have you ever thought about your "Marketer Profile?"