THE DIGITAL MARKETING LAB

Inside the brains’ of mad scientists who are obsessed with marketing.

How To Create Great Copy For Your Google Ads

How To Create Great Copy For Your Google Ads

If you're looking to grow your business and revenue by using digital marketing, there's one thing that you need most. What is it you may ask? Traffic. For most businesses and companies, the easiest way to do that is through Pay Per Click (PPC) advertising like Google...

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How To Market A Law Firm in 2019

How To Market A Law Firm in 2019

As the managing partner, owner, or director of marketing for a law firm you're tackling a pretty steep task. Finding a way to stand out amongst the noise of a competitive industry is challenging, especially in 2019. Depending on where you live, you may be competing...

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Lawyer’s Guide to Negative Keywords

Lawyer’s Guide to Negative Keywords

Picture this: you’ve just launched your first PPC campaign. After a few hours of having your ads up and running, you get your first call! Exciting right? Not quite.   A potential client calls in and says, "I'm looking for a lawyer in Chicago", but your firm is...

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