THE DIGITAL MARKETING LAB

Inside the brains’ of mad scientists who are obsessed with marketing.

How To Market A Law Firm in 2019

How To Market A Law Firm in 2019

As the managing partner, owner, or director of marketing for a law firm you're tackling a pretty steep task. Finding a way to stand out amongst the noise of a competitive industry is challenging, especially in 2019. Depending on where you live, you may be competing...

read more
Lawyer’s Guide to Negative Keywords

Lawyer’s Guide to Negative Keywords

Picture this: you’ve just launched your first PPC campaign. After a few hours of having your ads up and running, you get your first call! Exciting right? Not quite.   A potential client calls in and says, "I'm looking for a lawyer in Chicago", but your firm is...

read more
How To Hire Long-Term Employees

How To Hire Long-Term Employees

The Hiring Process – SummarizedJack Welch, former CEO of GE, wrote a book called “Winning”. According to Warren Buffett, one of the top-5 richest men in the world, this book is “The Only Management Book You’ll Ever Need.” Let’s learn from this awesome information and...

read more